The Physical Retail Paradox: How Canadian Parents Are Using Digital Leverage at Brick-and-Mortar Checkouts

At first glance, the modern retail landscape appears destined for absolute e-commerce dominance. Yet every August, a stark anomaly emerges across Canadian retail corridors: the overwhelming majority of parents abandon purely digital fulfillment and head straight into physical stores. According to data from the Retail Council of Canada, an astonishing 99% of parents prefer shopping in-store when sourcing core back-to-school supplies, footwear, and apparel. However, this isn't a simple return to