Official Amazon gear fall Prime Day deals now live: Up to 50% off Echo, Kindle, Fire TV, more

The Amazon fall Prime Day sale is now officially live and we are tracking loads of notable discounts on its latest Echo and Ring gear, the new Fire TV releases, and more. Joining the all-new Kindle devices and the $35 all-new Amazon Kindle Click Bluetooth Page-Turn Remote, the just-revealed Fire TV Stick 4K is still carrying a 50% off launch deal. We also have Echo smart speakers at up to 50% off, the latest Echo Show smart displays up to $100 off, all-time lows on the latest Ring doorbells at u