Prime Big Deal Days - Toy Deals on LEGO, Barbie, and More

Prime Big Deal Days 2026 is live in Canada, bringing aggressive launch discounts to the toy and activity department. Today’s kickoff offers the widest inventory range of the entire sale on LEGO sets, viral playsets, and hands-on science kits. If you want to grab top-rated gift items before opening-day traffic depletes popular age categories, now is the time to add them to your cart. Check our live coverage for the best verified, in-stock kids' entertainment deals available right now. Top Prime